Privacy Policy – ShellMiddy
This Privacy Policy describes how shellmiddy.com (“ShellMiddy,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website (the “Site”).
Contact
If you have questions about this Policy, want more information about our privacy practices, or would like to make a request or complaint, you can contact us at:
Mail: ShellMiddy Inc., P.O. Box 340921, Tampa, FL 33694, United States
ShellMiddy Inc. is a U.S.-based business. The Site is intended for customers in countries we currently ship to, which do not include the European Union, the United Kingdom, or the European Economic Area.
Collecting Personal Information
When you visit the Site, we collect certain information about you and your device so we can operate the Site, process orders, and provide customer support. “Personal Information” means information that identifies, relates to, or could reasonably be linked with you.
Device information
Purpose: To load the Site correctly, keep it secure, prevent fraud, and understand how visitors use the Site so we can improve it.
Source: Collected automatically via cookies, log files, web beacons, tags, pixels, and similar technologies when you browse the Site.
Disclosure for business purposes: Shared with our ecommerce, analytics, and marketing service providers such as Shopify, Google, and other technology partners that help operate the Site.
Examples of personal information: Browser type and version, IP address, time zone, cookie identifiers, pages or products viewed, search terms, referring/exit pages, and how you interact with the Site.
Order information
Purpose: To process and fulfill your orders, take payment, arrange shipping and delivery, send order confirmations and updates, manage returns and exchanges, and screen orders for fraud.
Source: Collected directly from you during checkout or account creation.
Disclosure for business purposes: Shared with Shopify, payment processors (such as card processors and digital wallets), shipping and fulfillment partners, sales channels, and fraud‑prevention tools to complete your purchase and protect our customers.
Examples of personal information: Name, billing address, shipping address, email address, phone number, order history, and payment details (handled by our payment providers and not stored in full by us).
Customer support and marketing information
Purpose: To respond to your questions, provide support, send order‑related notices, deliver newsletters or marketing (when you choose to receive them), and manage your account preferences.
Source: Collected directly from you through email, contact forms, account registration, order notes, SMS opt‑ins, and newsletter sign‑ups.
Disclosure for business purposes: Shared with our customer service, email, and SMS providers who help us manage support tickets, newsletters, and text campaigns.
Examples of personal information: Name, email address, phone number, order details, and the contents of messages you send to us.
Minors
The Site is not intended for individuals under the age of accountability or for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can delete it.
SMS Text Marketing
If you sign up for SMS/text marketing, we will use your mobile number and related information only to send you messages about ShellMiddy products, services, promotions, and updates you opted in to receive. We may use trusted third‑party providers to deliver these messages, and they may process your information solely on our behalf. We do not sell or rent your phone number. Standard message and data rates may apply. You can opt out at any time by following the instructions in the text messages or by contacting us.
Sharing Personal Information
We share personal information with service providers who help us run our business and provide services to you, for example:
Shopify, which powers our online store. You can read more about how Shopify handles personal information at https://www.shopify.com/legal/privacy.
Payment processors, banks, and fraud‑prevention services.
Printing, fulfillment, shipping, and logistics partners that produce and deliver your order.
Marketing, email, and SMS platforms that help us communicate with you.
We may also share information if required to comply with laws or legal processes, respond to lawful requests (such as subpoenas or court orders), or protect our rights, property, or safety.
Behavioral Advertising and Analytics
We use analytics and advertising tools to understand how visitors use the Site and to show ads that may be more relevant to your interests. This may include:
Google Analytics and similar tools to measure traffic and performance.
Advertising partners, including platforms such as Facebook, Instagram, Pinterest, TikTok, and others, that may use cookies, pixels, or similar technologies to deliver, measure, and improve ads.
You can usually control interest‑based advertising via the settings on each platform and by using tools such as:
Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Digital Advertising Alliance: https://optout.aboutads.info/
Your Choices and Rights
Depending on where you live, you may have rights over your personal information, such as the right to access, correct, or delete certain information we hold about you, or to limit certain uses of your information.
You can submit a request by contacting us using the information in the “Contact” section. We may need to verify your identity before completing your request, and there may be situations where we cannot fully comply, for example where we are required to keep certain records for tax, fraud prevention, or other legal reasons.
California residents
If you live in California, you may have additional rights under California privacy laws (such as the CCPA/CPRA) if certain thresholds are met. You can learn more and exercise available options using our CCPA Opt‑Out page at: https://shellmiddy.com/pages/ccpa-opt-out, or by contacting us directly.
International Transfers
Our Site and services are operated from the United States, and your information may be stored and processed in the United States or other countries where our service providers are located. By using the Site or providing information to us, you understand that your information will be transferred to and processed in these locations, which may have different data‑protection rules than your home country.
Cookies and Similar Technologies
We use cookies and similar technologies to make the Site work, remember your choices, help with checkout, improve performance, and support analytics and advertising.
Most browsers allow you to block or delete cookies through their settings. If you do so, some features of the Site may not function properly. To learn more about cookies used by Shopify, you can visit: https://www.shopify.com/legal/cookies.
Do Not Track
Browsers can send “Do Not Track” signals. Because there is no single common standard for responding to these signals, our Site does not currently change its behavior when it receives a Do Not Track signal.
Security and Data Retention
We use reasonable physical, technical, and administrative safeguards to help protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as needed for the purposes described in this Policy, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take steps to delete or de‑identify it where feasible.
User Accounts and Data
If you create an account on the Site, you are responsible for keeping your login credentials confidential and for all activity that occurs under your account. If you believe your account has been compromised, contact us immediately so we can assist.
We perform routine backups and maintenance, but you are responsible for keeping copies of any information you need. We are not liable for loss or corruption of data stored or transmitted through the Site except as required by law.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the “Last updated” date below and may provide additional notice where required.
Last updated: 11/28/2025
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